In the past several episodes we have come across 26 components that need to be focussed on Business Storytelling. Also we have covered few example business stories. Now I would like to reiterate certain basic things by answering the below FAQs Why Business Storytelling today? In the last few years…

Since the early 1990s and up to the present, Dettol has dominated the market for the highest-quality cleaning solutions, hand soaps, and sanitizers. It serves as a yardstick for quality requirements in all public and private clinics, schools, institutions, and healthcare facilities overall. Additionally, it is widely used in homes…

Today we are going to discuss about Gerald Irving Ratner, a British businessman who formerly served as the chief executive of Ratners Group, a significant British jewellery company. He became well-known after giving a speech in which he mocked two of the company’s goods. Gerald Ratner, who was raised by…

Under the title “A to Z of Business Storytelling”, so far we have seen 26 different aspects of it. Now I am going to share some real business stories which would have great takeaways. Let me narrate an interesting business story from our own Indian company, TTK Prestige group. “Boss…

26 Aspects of Business Storytelling So far we have seen 26 posts, each one covering a specific aspect of Business Storytelling. These are listed in an alphabetical manner now for your easy digestion. Authenticity Brevity Characters Dialogues Emotions Five-Senses Glocal Humor Interactions Journeys Kaleidoscopic Logic Metaphors Noteworthy Objectivity Perspective Quotes Refreshing Specificity Transitions

Z— Zeal is contagious No matter how fascinating or data rich your subject matter, without energy no one will remember what you were speaking about. Due to organizational hierarchy or due to stakeholder relationship, the audience may applaud for your speech, but that doesn’t mean that they may carry the key takeaways. As a…

X — X Factor We are almost in the fag end of this newsletter on A to Z of Business Storytelling. We have covered so many aspects in business storytelling. Many of them revolved around the delivery aspects such as Dialogues, Emotions, Five Senses, Humor, Interaction, Vocal Variety etc. But…

U — Urgency Today startups are transforming the work culture in the corporate world. They have an edge over the traditional organization on several aspects. One of the prime aspects is taking quick decisions across the organization. In the traditional organization, people work in silo; the decision making happens in…

W — Wisdom One of the main tasks for leaders in a corporate organization is to nurture wisdom. Generally it is believed that wisdom is considered to come along with experience and it can never be taught. …